Watch Holiday Bowl series free. The Holiday Bowl is a post-season NCAA Division I Football Bowl Subdivision college football bowl game that has been played annually since 1978 at Qualcomm Stadium in San Diego, California, United States. Since the 2014 edition, it has featured Pacific-12 and Big Ten teams. The Holiday Bowl was founded to give the Western Athletic Conference an automatic bowl bid after the Fiesta Bowl, which previously had a tie in with the game, ended its association with the WAC after Arizona and Arizona State (the latter of which served as the game's host) left the conference to join the Pacific-8 Conference in 1977. Thus, the Holiday Bowl inherited the Fiesta Bowl's former WAC ties and gave the conference's champion its automatic bid. For the first several years, the WAC champion played an at-large team in the Holiday Bowl. Beginning in 1986 and continuing until 1994, the Big Ten Conference was given the second bid provided it had enough bowl eligible teams.
